Archives pour la catégorie Design Thinking

The 7 Transmedia Families

A Card Game. A Coaching Tool. A very slow Alternate Reality Game or just a Serious Game…

The 7 Transmedia Families propose creative, artistic and professional roles for the design of a transmedia project or campaign.

A total of 42 cards & roles to co-design, co-create, co-produce.

The serious game raises awareness among practitioners about the concepts and methodologies for transmedia design. It features ideas for optimising a project from conception to activation and dissemination. It is a fun thinking tool aimed at everyone who want to play a role in content production processes. The game contributes to develop creativity, knowledge, cooperation and expertise.

In 2014, we have experienced a proof of concept with the Institute for Research and Innovation of the Centre Pompidou. An ebook has been written by our long terme collaborator and transmediator, Emmanuel Bethoux.  You can also find an article by Karine Halpern here. The press release is here, and the production framework is only available in French, here. 

Guidelines are to be reinvented by you!

By playing the 7 Transmedia Families game, practionners become transmedia ready in a number of ways:

  • They see the scope and scale of a multiplatform and multidimentional production using associated MEDIAFORMS.
  • They gain insights developing a project with a creative and immersive approach.
  • They explore our methodology, ideas and strategies for execution in communication,  innovation, collective intelligence…
  • They better understand how to coordinate the collaborative work, understand the concept of TRANSIENT GROUPS and generate better practices.

7 Transmedia suits, or topic, of 6 family members, or characters: 2 grandparents, 2 parents, a son and a daughter.

The goal is to collect and match complete families of 6 and show them to the other players, the team. But, of course, we propose much more… The game works  for small and larger groups as players can pair up and change roles along the ride.

              1. Storyworld
              2. Communities
              3. Design
              4. Gameplay
              5. Multiplatforms
              6. Business Model
              7. Production

Classic rules of the of the 7 Families, or Happy Families.

It sounds like Rummy or Go Fish without the fishing… Deal all the cards to the players (no card left with the dealer). The player to the dealer’s left takes the 1st turn. Play continues clockwise. To take a turn, a player asks another one of his choice for a specific card, naming the Family and the Character. But in order to do so, he or she must hold at least 1 card of the same family.

« In the StoryWorld family, I ask for the Grand-Father »

If the asked player has the requested card in his hands, he or she must give it away. If not, he or she says: « Not in production ». Next turn. Play continues until someone collects a complete family and is ready to use it to pitch a transmedia project.

There is a variation when the players save cards for a pile. Many variations will then help to develop the conceptual approach of the game as an educational and training tool.

The same card can be requested again by any other player, and so on… It is very important to give attention to the collaborative play: use your memory, your sense of observation and details, find out where are the “skills”, thus the missing cards.