2015, American Digital Lab // Connecting Cultures.

Our incubation in the 1st digital and creative lab of the French government in New York in 2015: American Digital Lab // Connecting Cultures.

Press Release

 Transmedia Ready was in NYC for the first session of the FRENCH AMERICAN DIGITAL LAB. The programme has many partners including Business France and the New Media Center in New York, and is conducted by the Cultural Services of the French embassy.

The theme is #Storytelling, meaning for us « immersive storytelling » to refer to the work developed these latest years by practitioners in the fiels of media, culture and the arts, with the digital tools of the 21st century.

What we are trying to do since 2010:

  • inspire creative ways of making sense
  • communicate with quality design and the arts 
  • foster the participatory and digital culture
  • work in a cross cultural ecosystem

This takes place in many ways (events, workshops, trainings, masterclasses, coaching and social media campaigns) but our core asset is the methodology we have developped over the years embodied in the artefact of the 7 Transmedia Families, a card deck and real life game, together with our directory of experts and talent around the world. This is a design thinking tool for innovation in communication and transmedia design. 

In the era of a never-ending internet expansion, there are almost no boundaries to access culture and the cultural heritage. Yet, museums are one of the very few places where the time often seems not to have accelerated. Websites, audioguide, visioguides, mobile games do already exist in an increasing number of organisations, but some of the most remarkable characteristics of the internet age rarely prevail, among which its worldwide real-time and social interconnectivity.

Based on a unique experience in the field of transmedia and serious gaming, Transmedia Ready proposes a revolutionary approach to cultural mediation through a worldwide scalable concept of transmedia strategies that links artworks, curators and visitors from different museums in a common modular gaming platform. This is possible by working with our Directory of talent and experts. Based on this holistic approach, we foster and facilitate a cultural bridges. Transmedia Ready has developped a workshop format to optimize the assets of a creative project, or a communication campaign, based on an innovative methodology. Storytelling is at the very heart of our concept and is one of the key element that enable to link the different versions of a transmedia  experience. But not only…

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