Multimodality thinking

In her recent podcast on Multimodality, Professor Tara BRABAZON mentions McLuhan – https://tarabrabazon.libsyn.com/smash-cut-multimodality – In his recent blog post, Professor Henry JENKINS mentions him too – https://bit.ly/3mhjA9B – Recently, I spoke briefly with Professor Manuel ZACKLAD – https://www.zacklad.org/ – about my research project and I also referred to McLuhan, but this time with a sense of humor, as I know that researchers like to have references that are up to date and in coherence with the most recent advanced work in their field. I am a beginner in research though I am an experienced thinker in real life with an overview of the ‘trans-formations’ we endeavor as humans. Therefore I understand very well that one can not agree with the Message: “The Message is the Medium” (McLuhan) and even more nowadays in 2020. 

In 2010 I was conducting experimentation in an artist residency about the idea of transmedia and it came to me and my team of crazy indies that we still do not know about what is the most important between the message and its medium… Today, I can confirm that the most important is not to find an answer but to continue to reflect on the idea of the complexity of multimodality and to envision this topic as part of the media literacy that should be taught in school early. The ability to consider the question of messages versus media is just enough of a problematic to be studied forever and so McLuhan will never be obsolete as it triggers the strings of the gigantic puppet shows we live in.

The idea of transmedia that I carry for 10 years is illustrated in my mantra I used to post on social networks: “transmedia is to the media what contemporary art is to the arts“, it shows that it is very difficult to have easy explanatory access to this concept and that it is as subjective as the appreciation of art. To simplify the comprehension of the transmedia concept I often use the idea of the traditional postal card that one receives via the post office: if you have one chapter of a story on that card, and another chapter in your phone, and another chapter in… That is already a transmedia approach! Just thinking out loud…

P.S.: Thank you Fernando CARRION for posting in the Transmedia Education group and, as usual, I have so much gratitude de TARA BRABAZON for the extraordinary work that she provides for all PhD candidates, professors and students. The generosity and the accuracy that emanates from Tara’s work is very profitable to our times.

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